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SEO Manager



Marketing & Communications
New York, NY, USA
Posted on Thursday, June 13, 2024

HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership, and have a growth mindset. We know experience comes in many forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

We're seeking a motivated and experienced SEO Manager to raise the bar on our search engine optimization efforts. You'll play a pivotal role in growing our online visibility across the web, driving organic growth, and improving our search engine rankings. The ideal candidate will have a proven track record of developing and executing successful SEO programs in the past, a deep understanding of current SEO best practices, and the ability to link the impact of SEO to the overall growth of HoneyBook’s business. Experience in marketing B2B SaaS, especially for a product-led-growth company or a company primarily targeting small businesses is preferred.

Here are a few of the things you will do:

  • Develop and implement comprehensive SEO strategies to increase organic traffic and improve keyword rankings across major search engines.
  • Influence cross-functional decision makers to drive an impact on growth. Present growth opportunities to stakeholders and decision makers and improve processes to maximize growth impact from SEO activities.
  • Oversee on-page optimization efforts, including title tags, meta descriptions, header tags, internal linking, and content optimization.
  • Collaborate with the content team to create SEO-friendly content that aligns with target keywords and search intent.
  • Track and analyze key SEO metrics, including organic traffic, keyword rankings, bounce rates, conversion rates, and other relevant data. Report on performance and conclusions to marketing team stakeholders.

Here is what we’re looking for in a candidate:

  • Strong SEO ability with the intent of growing the impact of SEO on customer acquisition.
  • Knowledge of SEO tools such as Google Search Console, SEMrush, Ahrefs.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Demonstrated ability to influence decision makers and make an impact.
  • Experience working at a B2B SaaS company and product-led-growth.

Here is what is needed:

  • 5-7 years of proven experience in SEO, preferably in an agency or in-house setting.
  • Deep understanding of SEO principles, techniques, and best practices.
  • Expertise in using SEO tools including SEMrush, MixPanel & Google Analytics.
  • Experience using BI tools such as Looker to analyze and present data.

The good stuff:

Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.

Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!

Compensation: We offer a competitive salary and meaningful equity grants.

Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

People come first: We prioritize people as we explore opportunities and work through challenges.

Raise the bar: We push for greatness—for ourselves, each other, and our members.

Own it: Trust and ownership let us make decisions with confidence.

We love what we do: We bring passion to our work and love what we create for our members.

Keep it real: Authenticity, respect, and transparency are at our core.

The opportunity at HoneyBook is huge. Our primary customers today are creative businesses that generate $150B in revenue per year in the US. Founded in 2013, HoneyBook is based in San Francisco and Tel Aviv, has raised $498M, and is funded by Tiger Global Management, Norwest Venture Partners, Aleph, Hillsven Capital, OurCrowd, Durable Capital Partners LP, Vintage Investment Partners, Battery Ventures, Citi Ventures, Zeev Ventures, and 01 Advisors.

Applicant Information
When you apply for a job or an independent contractor/agent position with HoneyBook, we collect the information that you provide in connection with your application. This includes name, contact information, professional credentials and skills, educational and work history, and other information that may be included in a resume or provided during interviews (which may be recorded). This may also include demographic or diversity information that you voluntarily provide. We may also conduct background checks and receive related information.

We use applicants’ information to facilitate our recruitment activities and process applications, including evaluating candidates and monitoring recruitment statistics. We use successful applicants’ information to administer the employment or independent contractor relationship. We may also use and disclose applicants’ information (a) to improve our Services, (b) as otherwise necessary to comply with relevant laws, (c) to respond to subpoenas or warrants served on HoneyBook, and (d) to protect and defend the rights or property of HoneyBook or others.

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