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VP, GTM Strategy



Mountain View, CA, USA
Posted on Friday, February 9, 2024

About Us:

SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, and responds to threats in real-time. Singularity XDR ingests data and leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle.

We are a values-driven team where names are known, results are rewarded, and friendships are formed. Trust, accountability, relentlessness, ingenuity, and OneSentinel define the pillars of our collaborative and unified global culture. We're looking for people that will drive team success and collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!

Job Overview:

SentinelOne is seeking a dynamic and strategic leader to join our team as the Vice President of GTM Strategy. In this role, you will be responsible for shaping and executing the Go-to-Market strategy to drive business growth, enhance market positioning, and strengthen our competitive advantage. The ideal candidate will have a proven track record in developing and implementing successful GTM strategies within the cybersecurity industry, with a focus on scaling globally.

Key Responsibilities:

GTM Strategy Development:

  • Collaborate with cross-functional teams to define and refine the overall Go-to-Market strategy aligned with business objectives.
  • Conduct market research and analysis to identify trends, opportunities, and threats within the cybersecurity landscape.

Market Positioning and Differentiation:

  • Develop a deep understanding of customer needs and market dynamics to drive product positioning and differentiation.
  • Work closely with product management to ensure that GTM strategies align with product capabilities and roadmap.

Sales Enablement and Pipeline Ownership:

  • Own the sales pipeline end to end, driving strategies for lead generation, prospecting, and deal closure.
  • Partner with sales leadership to create effective sales enablement programs, tools, and collateral to empower the sales team.

Global Scaling:

  • Develop and execute strategies for scaling GTM initiatives globally, taking into account regional nuances and market variations.
  • Collaborate with regional teams to tailor GTM strategies for diverse markets, ensuring consistent messaging and brand positioning.

Board Meeting Preparation:

  • Play a key role in preparing for board meetings by providing strategic insights, performance metrics, and recommendations.
  • Clearly articulate GTM strategy, market trends, and business impact to the board, demonstrating a comprehensive understanding of the cybersecurity landscape.

Pipeline Acceleration:

  • Develop and implement programs to accelerate the sales pipeline, including demand generation, channel partnerships, and strategic alliances.
  • Collaborate with marketing teams to ensure alignment between marketing campaigns and GTM strategies.

Competitive Analysis:

  • Monitor and analyze competitor activities to identify strengths, weaknesses, and market opportunities.
  • Use competitive intelligence to refine and optimize GTM strategies for maximum impact.

Metrics and KPIs:

  • Define and track key performance indicators (KPIs) to measure the success and effectiveness of GTM strategies.
  • Regularly report on performance metrics and make data-driven recommendations for continuous improvement.

Cross-Functional Collaboration:

  • Foster strong collaboration with product management, marketing, sales, and other departments to ensure a unified approach to market strategy and execution.
  • Act as a liaison between executive leadership and operational teams to communicate GTM strategy and progress.


  • Minimum of [X] years of experience in senior-level GTM or strategy roles within the cybersecurity industry.
  • Proven success in developing and executing Go-to-Market strategies that resulted in business growth and market expansion.
  • Strong understanding of cybersecurity trends, technologies, and customer needs.
  • Excellent leadership and communication skills with the ability to influence and collaborate across all levels of the organization.
  • Analytical mindset with the ability to leverage data to drive strategic decisions.
  • Experience in scaling GTM initiatives globally, considering regional variations.
  • Bachelor’s degree in business, marketing, or a related field; MBA preferred.

If you are a strategic thinker with a passion for cybersecurity and a track record of driving successful Go-to-Market strategies, particularly on a global scale, we invite you to apply for this exciting opportunity at SentinelOne. Join us in shaping the future of cybersecurity and protecting organizations worldwide.

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles.